Ethos of The Purple Toewa page 1
HIGH Values Equal Greater Achievements In 1987, the respected Gallup poll made a sweeping statement to the effect that America is facing a moral and ethical crisis of huge proportions. The report went on to pose the question as to what happened to the value system that once characterized our society and allowed business to be done on a handshake. This is a good question, considering that the individuals and companies with higher ethical values appear to have a greater productivity and profitability. That is why I considered this information a vital. Excellent companies seem to develop traits that incorporate the values and practices that are seen to survive decades after leader have left the scene. Businessman J. C. Penny built his business on the “The Golden Rule” of treating employees and customers as he would want to be treated. Milton S. Hershey built the Hershey Corporation on a values base that were based on his own lifestyle. Integrity, industry, benefit to othe...